lunes, noviembre 15, 2010

Fear of Change? Jump into the Future!

 
Como cada mes, aquí está el texto que escribí para el Newsletter de Quaxar. Se los paso:
I don’t know yet what to think. I’ve been telling people around me to jump into Social Media as soon as possible and I’m still pretty sure of all the benefits you can get from it. However, there seems to be a kind of fear well spread over the population related to the adoption of social networks, gadgets, online tools and applications of all sorts.

It’s almost as if we were afraid to change the way we use to work, to communicate, or to have fun…

But don’t panic. It’s not Zombieland. We can control this disease before it’s too late…
I couldn’t believe it when I read it, but it’s a fact: A majority 64% of CEOs are not using Social Media to engage with the public, according to a new study from PR firm Weber Shandwick.

The report “Socializing Your CEO: From (Un)Social to Social” looked at the Social Media presence and activities of CEOs from the world’s top 50 companies and guess what, well, only 36% of the CEOs were found to engage with the public through podcasts, blogs, and YouTube channels or through social networks such as Facebook, Twitter, LinkedIn, and MySpace.

Is this a sign that people are naturally reluctant to adopt new technologies and new ways to communicate?

Do we feel more confident when we rely on the past?

Why do we feel safe with old routines and established processes?

Para leer el texto completo, den click por aquí...

- Amaya

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